From the CEO's Desk: By Doug Tracy

Some temptations are hard to resist. For me, it can be especially challenging to turn down that last piece of chocolate cake.

While driving, we typically hear that “ding” on our phone, alerting us to a text or call coming through, and we sometimes feel the urgent need to check it. We know we shouldn’t, but we reason that we’re going to make an exception––just this once.

So, why do we indulge in behavior we know to be wrong, dangerous, and in many states, illegal? Call it hubris. According to AAA research, most people feel they are better-than-average drivers. After all, we have busy lives and are accustomed to multitasking. But mounds of research and thousands of deaths
every year prove otherwise.

As a new school year is underway, and young drivers and school buses are back on the road, it’s a good time to remind folks, including me, of the dangers of distracted driving. The reality is that using a phone while driving creates enormous potential for injuries and fatalities. Distractions take a motorist’s attention off driving, which can make a driver miss critical events, objects, and cues, potentially leading to a crash.

According to the National Highway Traffic Safety Administration, one of every 10 fatal crashes in the U.S. involves distracted driving, resulting in more than 3,000 deaths annually. I find this statistic heartbreaking considering so many of these accidents could easily be avoided if we’d simply put down our phones while driving.

Distracted driving is considered any activity that diverts our attention, including texting or talking on the phone, and adjusting the navigation or entertainment system. Texting is by far one of the most dangerous distractions. Sending or reading one text takes your eyes off the road for an average of five seconds. At 55 mph, that’s like driving the length of an entire football field with your eyes closed.

We can also help keep the roads safe by moving over for first responders and other emergency vehicles. If you see utility crews conducting work near the roadside, move over when possible and give them extra space to perform their work safely.

At Cuivre River Electric Cooperative (CREC), safety is foremost in everything we do –– for our employees and the members of the communities we serve. We routinely remind our crews of the dangers of distracted driving, and we hope you’ll have similar conversations with your teens who may be
new to the roadways and are especially susceptible to the lure of technology.

Let’s work together to keep everyone safe on the roads. Remember: that text can wait, and waiting just might save a life.